Do you ever have the impression that your horses are mocking you? If so, check out this Volkswagen commercial, which features a herd of horses giggling uncontrollably at a man’s failure to park his car. It can be extremely difficult and stressful to back up a horse trailer, especially while other people are watching.
You feel embarrassed and start thinking if I am doing this correctly and then all the pressure is on you. Fitting the trailer into a tight space does require skills and it’s not easy but it becomes harder when the audience doesn’t consist of humans but of horses who also laugh at you because you don’t know how to park.
These horses have no pity for the poor driver, and they laugh at him hysterically. With their raucous laughter, this group of cruel horses puts the rider under a lot of pressure and causes him a lot of embarrassment.
With millions of views, the ad became viral. The video “proved to be one of the best automotive videos ever tested,” according to the research firm, scoring significantly above average on key criteria like enjoyment, brand fit, and brand appeal.
“As a result, Volkswagen posted the movie on YouTube.de, where it has been viewed over 2 million times and has been shared by others. The video’s popularity prompted Volkswagen to air it on television, and as of latest count, it has gotten over 36 million views across all platforms.”